How to CreateInvoices

Social Media Manager invoice template

Social Media Manager invoice template is for freelancers and agencies billing for social media management, content creation, community management, and paid social. It should itemize by retainer (monthly), project, or hourly—and list platforms, number of posts, ad spend management, or reporting. Clear line items align with scope and support renewals and upsells.

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Social Media Manager invoice template Sample

Social Media Manager invoice template

123 Business Street, City, Country

Phone: (123) 456-7890

Email: contact@company.com

Social Media Manager invoice template

Bill To:

Client Name

Client Address

Client City, Country

Phone: (987) 654-3210

Email: client@example.com

Invoice #: 12345

Date: 2024-10-10

Due Date: 2024-11-10

Item Description Qty Price Total
Service A Itemized service or product 1 $100.00 $100.00
Service B Additional line item 2 $50.00 $100.00
Subtotal $200.00
Tax (10%) $20.00
Total Due $220.00

Payment is due within 30 days of receipt.

Thank you for your business!

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An invoice should include your business or name, the customer’s details, the date and invoice number, and a line-by-line breakdown of what was provided. Including payment terms—such as due on receipt, Net 15, or Net 30—helps you get paid on time and keeps records clear for taxes.

Supporting resources

ResourceTypeDescription
Freelance SMM hourly ratesBenchmarkAverage ~$67/hr; 7+ years ~$92/hr, 1–3 years ~$47/hr. Varies by platform count and scope.
Monthly retainer rangesBenchmarkSmall biz: $500–$2,000/mo (1–2 platforms); mid-market: $2,000–$5,000; enterprise: $5,000–$20,000+.
What to itemizeChecklistPlatforms covered, posts per month, content creation vs scheduling, ads management, reporting, and any one-off projects.

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Frequently Asked Questions

How do social media managers typically charge?
Monthly retainers are common; others use hourly or per-project. Retainers should spell out deliverables (posts, platforms, reporting) on the invoice.
Should I include ad spend on the invoice?
Separate ad spend (client-funded) from your management fee so the invoice clearly shows your labor/service cost vs pass-through spend.
What payment terms do SMM freelancers use?
Net 15 or Net 30 are common; some require upfront or first-month payment before starting. State terms on the invoice.

Sources