Marketer invoice template
Marketer invoice template is used by freelance marketers, digital marketing consultants, and agencies to bill for strategy, campaigns, retainers, and project work. Include line items for hourly work, fixed-fee deliverables, ad spend (if reimbursable), and payment terms; only about 50–60% of working hours are typically billable, so rates should account for non-billable time.
Marketer invoice template Sample
Marketer invoice template
123 Business Street, City, Country
Phone: (123) 456-7890
Email: contact@company.com
Marketer invoice template
Bill To:
Client Name
Client Address
Client City, Country
Phone: (987) 654-3210
Email: client@example.com
Invoice #: 12345
Date: 2024-10-10
Due Date: 2024-11-10
| Item | Description | Qty | Price | Total |
|---|---|---|---|---|
| Service A | Itemized service or product | 1 | $100.00 | $100.00 |
| Service B | Additional line item | 2 | $50.00 | $100.00 |
| Subtotal | $200.00 | |||
| Tax (10%) | $20.00 | |||
| Total Due | $220.00 | |||
An invoice should include your business or name, the customer’s details, the date and invoice number, and a line-by-line breakdown of what was provided. Including payment terms—such as due on receipt, Net 15, or Net 30—helps you get paid on time and keeps records clear for taxes.
Supporting resources
| Resource | Type | Description |
|---|---|---|
| Freelance marketing rate benchmarks | Benchmark | Entry-level $15–25/hr, mid-level $25–40/hr, expert $50+/hr; consulting $75–125/hr to $300–500+/hr for niche. Digital strategy and SEO often at premium. |
| Retainer pricing by service | Industry guide | Full-service digital marketing $3,000–7,500/mo; SEO $1,000–20,000; PPC $1,500–10,000; social media $1,000–3,000; content marketing $2,000–10,000. |
| Billable hours rule of thumb | Checklist | Factor 50–60% billable when setting hourly rates; account for admin, sales, and self-marketing in effective rate. |
| IRS independent contractor | Government | 1099 and record-keeping rules for freelance marketers; keep invoices and contracts for tax documentation. |
Frequently Asked Questions
- What should a marketer invoice include?
- Project or retainer name, line items (hours or deliverables), rate per item, subtotal, tax if applicable, payment terms (e.g. Net 15/30), and method of payment.
- Should I charge hourly or per project as a marketer?
- Hourly works for advisory or unclear scope; project-based fits defined deliverables; some use performance-based (e.g. 10–30% of sales generated) for specific campaigns.
- Do I need to collect sales tax on marketing services?
- Depends on state and whether your state taxes professional services; many states tax certain marketing services. Check your state revenue department.